Marc Benioff, the co-founder and CEO of Salesforce, stands as a testament to the intersection of technology and passion. From a young age, Benioff’s curiosity led him to code, particularly in the realm of game development. This early engagement with technology laid the foundation for his later accomplishments in building one of the world’s leading customer relationship management platforms. As a child, the thrill of creating something from scratch using code morphed into a lifelong admiration for tech gadgets, a passion that continues to inform his life choices.
During a recent discussion on TechCrunch’s Equity podcast, Benioff showcased this avid interest by highlighting a particular gadget—his Oura ring. This health-focused device exemplifies the modern-day trend of merging technology with personal well-being. However, it is his automobile that currently holds the title of his favorite gadget. Benioff remarked on the advanced features of his car, especially appreciating the General Motors’ OnStar system, which enhances connectivity and safety—a glance at how technology pervades even the most traditional aspects of life.
What stands out in Benioff’s remarks is not just the mention of cars but his deep attachment to them. He humorously referred to his various vehicles, demonstrating a breadth of options in his collections, including GM trucks and the much-talked-about Hummer EV. This passion for automobiles reflects his evolving preferences—leaning more toward trucks and electric vehicles, perhaps as a response to both lifestyle and environmental considerations.
Living on the Big Island of Hawaii, in a rural area, has had a significant impact on his choice in vehicles. Here, the utilitarian and robust features of trucks appeal to the practical needs of his environment, while his collection is a window into the technologies that inspire him. His mention of electric trucks, particularly the Ford Lightning, indicates a keen interest in sustainable transport options, aligning with broader societal shifts towards green technology.
One intriguing aspect of Benioff’s interest in cars is not merely personal but also professional. He has positioned Salesforce’s AI-driven technologies to leaders of the automotive industry, and most of the car brands in his collection are Salesforce clients. This interplay between his business interests and personal preferences underscores the synergy that exists in the tech world, where innovation is both the product and the passion of industry leaders.
Looking ahead, Benioff has his sights on adding a new Volkswagen EV Bus to his roster—an indication of his commitment to both innovation and sustainability. He enthusiastically mentions it as a forthcoming addition, hinting at endless possibilities for integrating technology into everyday living. This forward-looking approach mirrors his wide-ranging ambitions for Salesforce, suggesting that his fascination with technology is anything but stagnant.
Marc Benioff embodies the spirit of a tech enthusiast whose interests span from childhood coding to cutting-edge automobiles. His multifaceted relationship with technology serves as a reminder that our passions can shape both our identities and professional trajectories, offering an insightful glimpse into the future of tech and innovation.