The Threads team has decided not to work on a separate inbox or direct messaging system for their social network, despite user demands. This decision could potentially be limiting the functionality and user experience of the platform. Other social media platforms such as X and Bluesky have dedicated direct messaging systems, giving users more flexibility in how they communicate with others.
Threads is heavily integrated with Instagram, which may not be ideal for users with private profiles. The current method of messaging a user privately requires tapping on the Instagram icon on their profile and sending a message through the Instagram inbox. This extra step could be inconvenient for users who prefer a more seamless messaging experience.
The decision by Threads to not develop a separate inbox or messaging system contrasts with its competitors who have been actively improving their messaging features. X/Twitter has had a direct messaging system for years and has even added features like message editing. Bluesky recently launched its direct messaging product and plans to include end-to-end encryption in the future. This lack of innovation on Threads’ part could potentially put them at a disadvantage in the social media market.
While Threads may not be focusing on building a separate inbox currently, Instagram head Adam Mosseri has hinted at the possibility of it in the future. Mosseri mentioned that if the company is unable to make an integrated inbox work effectively, a separate inbox could be a possibility. This acknowledgment of user needs and potential for improvement is a positive step for Threads, indicating that they are open to evolving their platform to better meet user demands.
Threads’ decision to not develop a separate inbox or direct messaging system may be hindering the platform’s growth and user satisfaction. By considering the competition and user feedback, Threads could potentially benefit from investing in more robust messaging features in the future. Only time will tell if Threads will make the necessary changes to stay competitive in the ever-evolving social media landscape.