The European Union has witnessed a significant shift in the app ecosystem with the introduction of the Digital Markets Act (DMA), allowing users to access alternative app stores beyond Apple’s App Store. This new regulation aims to promote competition and provide developers with more flexibility in distributing their apps. While the process may seem complex, several developers have already seized the opportunity to explore new avenues for app distribution. Let’s explore some of the alternative app stores now available to iPhone users in the EU.
One of the notable alternative app marketplaces in the EU is AltStore PAL, developed by Riley Testut, the creator of the Nintendo game emulator app Delta. AltStore PAL offers independent developers the opportunity to showcase their apps alongside established ones like Delta and Clip. Unlike Apple’s App Store, AltStore apps are self-hosted by developers, requiring them to upload an alternative distribution packet to their servers. Users can then add specific sources to access these apps, ensuring a personalized app experience. The AltStore features a range of popular apps, including UTM, OldOS, Kotoba, iTorrent, qBitControl, and PeopleDrop, catering to diverse user preferences.
MacPaw’s Setapp has embraced Apple’s DMA regulations by launching Setapp Mobile, an alternative app store dedicated to iOS users in the EU. Similar to its existing subscription-based service, Setapp Mobile offers a collection of curated apps, free from in-app purchases or advertisements. While the store prioritizes quality over quantity, users may not find prominent apps like Facebook or Netflix. Setapp Mobile is accessible to users with specific subscription plans or through an exclusive invite-only beta period, allowing users to explore a range of apps tailored to their needs.
Epic Games made a groundbreaking move by introducing its alternative iOS app store in the EU, enabling users to access popular games like Fortnite, Rocket League Sideswipe, and Fall Guys. In response to its legal battle with Apple over App Store policies, Epic Games has expanded its presence to other alternative app stores, including AltStore PAL and Aptoide’s iOS store. By diversifying its distribution channels, Epic Games aims to offer users more options and disrupt the traditional app marketplace landscape
Aptoide, a Lisbon-based company renowned for its Google Play alternative, has ventured into the iOS market with a focus on safety and accessibility. With an invite-only beta launch in June, Aptoide offers a free-to-use platform for users, scanning apps to ensure their safety. While users are not charged to cover Apple’s Core Technology Fee, Aptoide earns a commission on in-app purchases, sustaining its operations. With a vast app library across multiple platforms, Aptoide strives to provide users with a diverse selection of apps while prioritizing security and user experience.
For EU companies seeking an exclusive platform to distribute internal apps, Mobivention offers a B2B-focused app store that caters to corporate requirements. By providing customized solutions for app distribution, Mobivention enables companies to deploy internal apps securely. Larger enterprises can even license Mobivention’s technology to create a tailored app marketplace that aligns with their organizational objectives. This tailored approach ensures that companies can manage app distribution effectively while maintaining control over their app ecosystem.
The emergence of alternative app stores in the EU has paved the way for increased competition, allowing developers and users to explore diverse app offerings beyond traditional app stores. By embracing new regulations and technology, these alternative marketplaces provide a platform for innovation, creativity, and user-centric app experiences. As the app ecosystem continues to evolve, these alternative app stores play a crucial role in fostering a dynamic and inclusive environment for app developers and users alike.