As technology continues to evolve rapidly, the integration of artificial intelligence (AI) into everyday practices has become increasingly pronounced, particularly in the realm of writing and content creation. Substack, a platform beloved by independent writers for its ability to foster direct relationships with audiences, has yet to develop a formal policy governing the use of AI. Despite this absence of regulation, the discussion surrounding AI’s role in writing is gaining traction among its users.
Hamish McKenzie, one of the cofounders of Substack, has noted the generative AI phenomenon represents a significant change in how writers produce content. His assertion implies that irrespective of individual opinions on AI—be it staunch opposition or vigorous approval—writers must adapt. This perspective echoes a broader reality faced by creatives in various industries: change is constant, and the ability to harness new tools is paramount.
For many Substack authors, AI serves less as a replacement for human thought and creativity and more as a powerful ally in the writing process. David Skilling, a prominent figure in the soccer news sphere with his newsletter Original Football, elaborated on this sentiment. He articulates his view of AI as an enhancement to traditional editing, rather than a wholesale author. In his eyes, utilizing AI tools is akin to embracing modern conveniences; they bolster productivity rather than undermine the writer’s voice.
The trend of using AI within Substack’s creative community is further underscored by Subham Panda, a writer with Spotlight by Xartup. He emphasizes that AI acts as an assistive medium, expediting content curation without compromising quality. This distinction is crucial in a landscape where content quality often dictates success. Even in high-stakes niches like finance, professionals like Max Avery for Strategic Wealth Briefing highlight their reliance on AI tools such as Hemingway Editor Plus. By polishing drafts with AI, these writers free up more time to focus on crucial aspects of their newsletter, demonstrating that AI can enhance—not replace—human creativity.
Similarly, Josh Belanger from Belanger Trading describes employing AI tools like ChatGPT and Claude for refining his writing and ensuring accuracy in a field replete with complexities and specialized jargon. His approach resonates with many writers who find themselves navigating technical language, as it underscores AI’s utility in fine-tuning content rather than generating it from scratch.
Drawing a comparison with other platforms, Substack has managed to maintain a level of unique authenticity amidst the AI-driven content frenzy. Insights from AI-detection organizations indicate that a staggering 40 percent of writing produced on Medium leverages AI tools. In contrast, Substack appears to have a lower incidence of AI-generated content. This distinction could be attributed to the platform’s focus on fostering genuine writer-audience relationships and the commitment of its authors to maintain the integrity of their work.
The relatively lower prevalence of AI-generated writing on Substack suggests that while many writers explore AI’s capabilities, they often do so within a framework that prioritizes originality and personal voice. It reflects a balanced approach—integrating technology into writing processes while safeguarding the intrinsic value of human creativity.
As the dialogue around AI’s role in writing continues, the potential for future developments remains vast. Writers are not only adapting to ongoing technological changes but also redefining what it means to be a creator in the age of AI. While the absence of a formal Substack policy may feel troubling to some, it simultaneously underscores a collective responsibility among writers to navigate this landscape thoughtfully.
Ultimately, AI is reshaping the fabric of writing, transforming how content is created and delivered. Substack users who embrace AI as an enhancement rather than a threat are paving the way for a future where technology and human creativity coexist harmoniously, underscoring that innovation in writing can indeed work hand in hand with individuality and personal expression. The future will likely see a rise in collaboration between human writers and AI, forging new pathways for authentic storytelling in an increasingly digital world.